Dreamforce Gave This Story Its Frame

A Rule From a Guy Who Never Got a Keynote Slot Is Still Running, Unwatched, and Working Just Fine

I Wasn't Trying to Kill the Monthly USB Drive

I Was Just Trying to Get Home From Austin

"Your World. Your Imagination." (And an $800,000 Line Item Nobody Saw Coming.)

The strangest project I've ever been part of didn't use new technology. It used a fifteen-year-old video game — it worked, other teams wanted it, and it still didn't survive the budget cycle.

The $12M Fix Our Own Team Asked For ... Then Almost Killed.

Four issues on AI projects that failed. Here's one that worked, and the group that nearly stopped it wasn't the one you'd guess.

Lucky #13? 88% Say They Have the Talent. 22% Are Paying to Build It.

Three issues of AI failures. One bill nobody paid.

The AI Got It Right. We Couldn't Tell If It Was Lucky.

We could check the answer. We couldn't check the reasoning.

Somebody Has to Own the Kill Switch. Almost Nobody Does.

We Shipped the AI Chatbot Everyone Wants. Then We Killed It in Eight Weeks.

Issue #10: What a fast kill taught us about where AI actually earns its keep in B2B commerce